5 Things to Keep In Mind When Starting an Art Business
Written by Nielouphar Abdurahiman
After a year-long hiatus, I am back on YouTube and here on the Blog!
As you might have already heard or read, Pretty Paper Studio is no more. My family and I left Dubai for good and moved to Kerala, India. We are currently based out of Cochin and I have transitioned to a full time Business Marketing Coach for Artists. Of course, I still do and teach Lettering/Calligraphy but my main focus now is on coaching.
Going forward, I will be posting videos and blog posts that will help you set up, manage and run an art business. In sha Allah.
I am so excited for this new beginning! Thank you so much for sticking by and not unsubscribing.
Ok, let me dive straight in to today’s topic – 5 Things to Keep In Mind When Starting an Art Business!
1 – Define your niche. As a creative, I wholeheartedly support you in dabbling and trying out various art forms. That could be watercolours, acrylics, scrapbooking, art journaling. However, when it comes to starting a business, it is best to niche down. Niching down will help position you as an expert in your field, you will be able to find clients easily and also charge higher. I will make another video on niching down, in sha Allah.
2 – Have more cash on hand than you think you would need. Starting any business will require some sort of investment and most of them require money. And an art business is no different. From a Canva subscription that will help you with marketing to packaging boxes for shipping, you will need some dough. Do make a budget for whatever expenses you think you will come across and add some 20-30% to it so that you have cash flow for unexpected expenses.
3 – Invest in a mentor or a coach. This might sound like unexpected advice. And I totally understand why. Many of us are not used to asking for help and prefer DIYing everything ourselves. Then comes the issue of being on a tight budget. BUT and this is a BIG But (lol) a coach, especially someone who has personal experience in the art field, will be able to assist you in many ways. From helping you define your niche, giving you clarity on what is it you really want to do, helping you setup systems that will you let you work smarter and not harder, a mentor can help you fast track your business in unimaginable ways. And trust me, you will earn the money back that you invested in the coaching program in no time!
4 – Pick one marketing platform and focus on growing there – open up accounts on every marketing platform – YT, Clubhouse, Instagram, Facebook, LinkedIn but decide – this is where knowing your ICA or Ideal Client Avatar comes into play. That topic is for another video soon, in sha Allah.
5 – Take care of your mental health. Making art as a hobby is one thing but turning it into a business is bound to take your mental health on a roller coaster ride. From coming up with new marketing strategies to handling difficult clients, a business isn’t an easy gig. Remember to set boundaries with yourself, the people around you and your work. Take good care of yourself.
That’s all for today folks! If you have any questions, please feel free to ask in the comments section below!